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The Boot Edit

Art direction and copywriting for the FRANKIE4 Boot Edit landing page and email assets.

 

THE BOOT EDIT Art Direction | Copywriting | Marketing
Creative Direction: Ashlee Barrett-Bourmier | Design: Madeleine Brown

 

ADDISON
Instantly elevate any look with rich texture and sleek, pointed toes—coming soon.

AVA
Our most versatile boot, Ava comes in fitted and relaxed styles to customise your look.

EBONY
Pair with everything from flowy skirts to sweatpants—Ebony’s crisp lines and contrasting sole tie any look together.

SHAUNA
A high-mid heel and almond-toe silhouette in silky, latte-coloured leather—and wait till you see her in black.

 

CHARLI
Bold height and a softly tapered toe make Charli the statement boot you’ll wear year-round.

MAISIE
Glossy and daring—Maisie Black Patent is the fearless heel with enough support to rock all day.

GEORGIE
Natural beauty and rich leather come together to create season-defying style. Pair with denim or your favourite dress.

 

BELLE
Casual and effortlessly cool, Belle Blonde & Black bring a curated look to any outfit.

BROOKE
She’s dramatic, she’s eye-catching—and she’s available soon.

ALI
Your favourite buttery leather boot in a new, rich mahogany tone. Hold out for Brownie or explore more colours now.