Kelsey McLemee
Hi-5 2021-1.jpg

Hi-5 2021

 

HI-5 2021 Branding | Internal Event Planning | Print and Digital Assets

A bowl full of mixed nuts with text Hi-5 in the middle on a beige background.
 
 

Year two of this physical-turned-digital event was all about nuts. Why nuts? Why spelled with a ‘k’? Who knows, Zumiez is weird.

 
 
24 sketches of the Hi-5 logo.
 
 

I chose a bowl of mixed nuts to reflect the friendly and casual atmosphere at the Zumiez Home Office. Pistachio green was the perfect pop of color to offset the otherwise neutral palette.

 
 
A bowl full of mixed nuts with text Hi-5 in the middle on a beige background.
A pared down version of the Hi-5 logo against a brown background.
A row of color swatches with names and hex codes.
Two green soda can koozies with a pattern of mixed nuts on a brown background.
 
 

I edited a series of cocktail-making videos and added custom illustrated elements. These and other clips from employee volunteers were interspersed between live news-themed segments as an army of masked squirrels delivered donuts throughout the office.

 
 
Screens from cocktail making videos with illustrated ingredients.
An illustrated copper mug full of ice with a lemon garnish next to lemons and ginger root with text 'stay tuned for more recipes' on a green background.
An illustration of an iced green drink next to a cucumber and an orange pepper with text 'stay tuned for more recipes' on a green background.