Picksome Olive Oil

This concept packaging project explores the visual identity of a hot pepper olive oil.

‘Picksome’ means fastidious, choosy. It implies quality and finery while alluding to both ‘picking’ a pepper and selecting a single olive with a toothpick. This imagery is also reflected in the logotype. The color palette alludes to traditional pimento stuffed olives, with a subtle fiery gradient.

The olive-and-toothpick character from the logotype serves as a secondary mark.