Kelsey McLemee
Get it Now-4.jpg

Get it Now

 

GET IT NOW Branding | UI | Marketing

Three smartphones showing the mobile Get it Now Landing page on a light gray background.
 
 

When Zumiez introduced a localized inventory filter to their site in 2020, I had the opportunity to create the evergreen visual identity, the site experience, and a system of social media and email marketing assets.

 
 
A screenshot of the Zumiez website with the Get it Now filter turned off.
A screenshot of the Zumiez website with the Get it Now filter turned on.
A screenshot of the Zumiez website with the Get it Now filter open to show store locations.
 
 

The name needed to be short, punchy, and direct. Get it Now conveys immediacy to a target market largely made up of skaters who may need replacement parts or hardware the same day.

The typeface of the logo itself was limited to Arial, but it still needed to grab attention. A loud highlighter yellow and energetic supporting typography brought a cohesive look and feel to the identity, while also creating room to inject some classic Zumiez irreverence like the toilet paper-themed refresh during the 2020 holiday season.

 
 
A yellow Get it Now email asset with text Ways to Get Your Stuff Before it's Too Late.
A black Get it Now email asset with text It's Not Too Late.
A black Get it Now social media asset with text It's Not Too Late.
A yellow Get it Now email banner with text Ways to Get Your Stuff Before it's Too Late.
A yellow Get it Now email asset with text Get it in Time.
Sheets of toilet paper behind a yellow color field with text You look stressed, take a break.
A yellow Get it Now email asset with a list of shipping dates and text It's Not Too Late.